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Welcome to Poised - Male Grooming Products - Mens Skincare, Hair Care & Sports Nutrition

Yu-Be

Yu-Be

Yu-Be is the number 1 selling skin care product in Japan. The products are great sellers here at Poised, especially the Body Lotion and Moisturising Cream. The glycerin based formulations are great for treating dry skin.

It was 1957 when a young pharmacist named Yoshikiyo Nowatari first introduced his now famous moisturising cream to Japan. His creation was invented at the request of a woman long-suffering from dry, cracked skin. She was tired of using petroleum-based skin care products that she found to be greasy, messy and ineffective. With the help of a chemist and a special manufacturing process, he created a glycerin-based moisturiser that would go on to be one of the longest-selling skin care products in Japan and the number 1 selling medicated, vitamin-enriched cream on the market.

Try Yu-Be skincare products here at Poised today.